What most adults are missing isn't ambition. It's connection.
So I built Three Cities Social in River North, designed around one idea: make it easy to see the same people again. It worked. The club grew from 25 founding members to 250+. It runs 30-45 events a month.
The timeline, honestly
Opened in River North with 25 founding members.
250+ members, still effectively a one-person operation.
250+ members and 30-45 events a month. Going deeper, not just bigger: capped membership and sharper programming.
Knowing when to close is part of the job.
I opened a second location, and I closed it on purpose. When the numbers said walk, I walked away from a ~$1.4M lease renewal, and the club is stronger for it. Most consultants only sell the growth story. I'll help you know when to expand, and when to stop.
Who it is for
I help people build clubs that actually work.
Plenty of consultants will sell you community strategy. I signed the leases, set the prices, ran 500+ events, made the payroll, and closed the location that didn't pencil. You get the playbook and the scar tissue.
01
The aspiring founder
You have the idea and maybe a waitlist. You need the sequence: proof before lease, cohort before opening, the napkin test before the broker tour.
02
The organizer
Your run club, dinner series, or league already draws a crowd. You want to turn showing up into membership, and revenue, without killing the soul.
03
The space
You operate a venue, studio, or coworking floor with dead hours. A membership layer can be your highest-margin product if it is built as a club, not a discount.
04
The brand or company
You want real community: members, rituals, retention. Not another activation that ends when the budget does.
Offers
Work with me.
The Operators Circle is the founding table. A Blueprint Call is where everyone starts.
Featured
The Operators Circle
$149/mo
Founding rate. Capped at 50. Founding members keep that rate for as long as they stay. The Circle opens when the founding waitlist fills, so it stays a table, not an audience.
Keynotes, panels, and working sessions for conferences, companies, universities, and hospitality groups, told with the receipts, not the highlight reel.
The Loneliness Business.Why belonging is the next great local industry, and what it actually takes to sell it. For conferences and brand teams.
Charge to Show Up.The counterintuitive economics of community, and why free kills the thing it grows. For operators and marketers.
The founding story.The founding story, mistakes intact. For founders, students, and anyone building from zero.
Custom workshops.A working session built on your team's actual community problem, using the same system my clients run.
Ten rules the club actually runs on, each one paid for before it was written down. Here is the first. The other nine belong to clients and the Circle.
Law I
Charge to show up.
Free things get treated like free things. Attach even a small, refundable commitment and attendance transforms.
Receipt: Our free kickball team of 25 forfeited about 80% of its games. Our deposit-backed volleyball league never forfeited once. Same members.
Laws II through X
Pricing, programming, culture, growth, and the one about money. Each with the receipt that taught it. Clients and the Circle only.
What clients get
The System: the five chapters that run Three Cities.
From before the lease to running it without you. Documented, tested, and adapted to each client's club. The titles are public. Nothing else is.
I.
The Container
Client engagements only
II.
The Engine
Client engagements only
III.
The Money
Client engagements only
IV.
The Second House
Client engagements only
V.
The Operating System
Client engagements only
The library at Three Cities Social.
The library
The Vault: the documents that run a real club.
Not for sale separately. They travel with engagements, adapted to your club, your city, your numbers.
Founder Operating Playbook
Launch sequence
Intake and tour scripts
Onboarding choreography
Private rental kit
Event runbook template
League and commitment mechanics
Sponsorship kit
Retention machinery
Pricing framework
Expansion gate checklist
House rules and culture guide
The license, application only
Bring Three Cities to your city.
For a few operators, this goes past advice: a license to build a Three Cities club of your own. The brand, the full operating system, and me on the ground for launch.
The Three Cities name, brand system, and member experience standards
The full operating system: every playbook, contract, script, and SOP
Site selection through founding cohort, launched together, on the ground
Ongoing operator circle: shared programming, cross-city member benefits
